Innovation Needed? … Create Valuable Ideas

by Robert S. Siegel on February 23, 2010

You know your company needs to be more innovative….but too often reality interferes. Innovation drives your business and it is the best defense against hungry competitors. But the valuable new ideas that fuel innovation are tough to create, especially now that the economy has cut your budgets and staff to the core; everyone is so busy fighting fires there’s little time or bandwidth left for creating Valuable Ideas.

So, what are Valuable Ideas?

Valuable Ideas: Ideas honed by the barriers and constraints of your business and your industry to survive the challenges of execution. Ideas that get implemented, because an idea that does not get implemented has no real value.

You need Valuable Ideas for solving problems, creating new offerings, and developing new business models.

The only real defense a business has against tough competition is to create more Valuable Ideas than the competition.

This is the reality at every company, in every job. Always has been, and always will be.

I train people to create ideas in environments that are less than ideal for creating ideas. In my work, I have found that there really is one principal barrier to idea creation, innovation, and problem solving. It’s not budget, lack of upper management support, lack of an innovation framework, or time for free thinking.

The barrier? Your people lack the tools for creating Valuable Ideas under the severe resource constraints and high demands of this economy.

Not everyone in your company is creative, but each person has everything they need to be Ideative. While creativity is a skill few people are born with, everybody has the Experience and Knowledge to be Ideative, the ability to proactively develop innovative, realistic, and Valuable Ideas. Your challenge as a leader is to provide the resources to enable your team to develop the breadth and depth of Experience and Knowledge vital to great innovation. And your role is give them the tools for Assembling those blocks of Experience and Knowledge into Valuable Ideas.

To learn more about growing Experience and Knowledge and Assembling Valuable Ideas, I invite you to explore this website, beginning here, The Ideative Process – Overview; Start Here.

For more information and to explore ways to help your company develop innovative, realistic, and Valuable Ideas in this tough economic environment, contact me at:

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Bill March 9, 2010 at 8:31 am

Most attorneys that I know don’t consider themselves to be creative, yet we develop what you refer to as valuable ideas for protecting our clients interests. The ideas are based on our experience and knowledge.

This is a great article. Glad I read it. Looking forward to more.

Attorney at Law
Marietta, GA

Bruce March 9, 2010 at 9:09 am

Having participated in and led many large and small company sessions dedicated to the creative thinking process and the generation of ideas for new products and/or services, I can see how this process could be valuable in facilitating sessions in which participants are more successful in generating quality ideas. I’m glad I found your site and I’m looking forward to learning more about your process. Perhaps I’ll be able to integrate it into the work we do here.

Rowan STC

Mark March 9, 2010 at 9:27 am

I enjoy reading your blog because I find the concepts and techniques you present useful to consider for business AND personal development. In my mind, creativity is essential for “success” in all aspects of life. The Ideative Process is a refreshing look at something innate in us all. Keep up the good work!

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