How to keep your creative thinking always “On”

by Robert Siegel on October 12, 2010

You have a routine problem to solve.  You know how to solve the problem because you’ve solved similar problems many times before.  You know what will work and you have a good understanding of what will get approved, and more importantly, what won’t.

You solve the problem the way you always solve these types of problems because that solution is the safest solution, or it is simply, “the way we do things around here.”  Chances are you never seek alternative solutions for this type of problem because the thought of seeking alternatives never comes to mind.  And even if you do wonder if there are better alternatives, you’re probably too busy to give up all of the time you would need to spend to use traditional creative techniques to solve this routine problem.  Instead of brainstorming for alternatives or holding an off-site meeting so that everyone can free their minds, you simply solve the routine problem with a routine solution.

You allow your routine to spoil a great opportunity.

No time to call a timeout for creativity
Traditional creative thinking techniques like brainstorming, word association games, and off-site meetings require participants to stop what they are doing in order to turn their creative thinking skills to the “On” position.  That’s inefficient and it is also terribly ineffective.  What if you forget to stop and think creatively and instead just solve the routine problem with a routine solution?

Answer: More of the same.

Everyone is Ideative; able to Assemble their Experience and Knowledge into innovative, realistic, and valuable Ideas.  Some people understand how to optimize their Ideative – creative– potential while others have not yet learned to fully utilize their Ideative abilities.

Those people that understand how to be great Ideative thinkers do not have to stop what they are doing in order to turn their creative thinking skills to the “On” position.  Their creative thinking skills are always “On,” so they automatically approach routine problems creatively.  Creative thinkers know that to generate great creative work they need to Inundate themselves into their creative subject while also leading full and vibrant lives that allow them to regularly Deviate away from their routines.  They seek to Enhance their Experiences and Knowledge by making their Experiences and Knowledge Vivid, and they are constantly Assembling the blocks of their Enhanced Experience and Knowledge to form new Ideas.

Ask a very creative/Ideative person that you know to read about The Ideative Process. Then ask them if The Ideative Process is what they do to create innovative, realistic, and valuable Ideas.  They will tell you that they dig deeply into their subject while living a life filled with new experiences and learning.  They’ll describe The Ideative Process – a process that you too can learn.

You can learn to use your Ideative abilities to create innovative, realistic, and valuable Ideas.  The Ideative Process is creativity for life.  The process is sustainable.  To create great Ideas remember the acronym: IDEA: Inundate, Deviate, Enhance, and Assemble.

For more information on creating innovative, realistic, and valuable ideas using The Ideative Process please explore this website. To arrange for Robert Siegel to speak to your company or organization about The Ideative Process, The Anybody’s Approach to Creative Thinking, visit The Ideative Process training program for your company or send an email to:

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