The innovator’s dilemma is a situation under which industry leading companies either fail to see or are unable to successfully respond to technological innovations that ultimately disrupt their market. The dilemma occurs when well managed, customer focused companies fail to adopt new products and services that address some, not all, of the same customer needs as their existing products, but at lower prices.
The Ideative Process forms a potent antidote to the Innovator’s Dilemma by giving the Ideative person the insight into the potential Disruptor’s world and the vision to see the Disruptor’s opportunities relative to their own solutions.
