The Ideative Process — The Anybody's approach to creative thinking

Turning around America’s crisis of creativity

by Robert S. Siegel on August 3, 2010

Is America really suffering from a Creativity Crisis? “Yes,” according to a recent report in Newsweek that looked at scores on tests of creativity. The scores recorded on Torrance tests of creativity have been dropping since 1990, particularly among children. In comparison, IQ scores continue to rise with each new generation.

The Ideative Process is a solution to this crisis.

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Constraints help creative students turn a Salad Spinner into a medical device

by Robert S. Siegel on June 8, 2010

Constraints are often the tool of great creative thinking. They can provide the framework and the motivation that generates breakthroughs. Constraints are your friends.
The constraints that led a team of students to create a medical device from a salad spinner provides an excellent example.

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Reduce product development costs while driving your company’s innovation

April 6, 2010

It is not a good strategy to allow your competitors to gain a lead in their product and service offerings. However, the tough economy makes justifying the risk and expense of new product development more challenging than in the past. The answer is not to simply cut your new product development budget. Instead, you should lower your costs by increasing the probability of investing in ideas that lead to the big winners – cut costs without inhibiting the creative thinking and risk taking that leads to the big winners.

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Innovation Needed? … Create Valuable Ideas

February 23, 2010

In my work I have found that there really is one principal barrier to idea creation, innovation, and problem solving. It’s not budget, lack of upper management support, lack of an innovation framework, or time for free thinking.

The barrier? Your people lack the tools for creating Valuable Ideas under the severe resource constraints and high demands of this economy.

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Avoiding and Solving the Innovator’s Dilemma

January 18, 2010

The innovator’s dilemma is a situation under which industry leading companies either fail to see or are unable to successfully respond to technological innovations that ultimately disrupt their market. The dilemma occurs when well managed, customer focused companies fail to adopt new products and services that address some, not all, of the same customer needs as their existing products, but at lower prices.

The Ideative Process forms a potent antidote to the Innovator’s Dilemma by giving the Ideative person the insight into the potential Disruptor’s world and the vision to see the Disruptor’s opportunities relative to their own solutions.

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Teach your customers well

November 29, 2009

Whether you are running a multi-million dollar advertising campaign, designing customer interfaces, or managing accounts payable, you are a teacher. Your job is to teach your customers and potential customers, your audience, about why they need to buy your product or support your proposal, and how they can get the most from what you are selling.

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Learning throughout life stimulates your Ideative growth

October 30, 2009

Aging changes the way you learn but doesn’t hinder your ability to learn. You can take advantage of theses changes in the way you learn and therefore learn as well as, perhaps better than you did in your youth.

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The top 25 most Ideative albums in music

October 14, 2009

Today, I want to offer for your comment, the 25 most Ideative albums in music.

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Leonardo Da Vinci; Ideative genius

October 5, 2009

Leonardo Da Vinci was one of the most Ideative people in history. He is often referred to in terms like polymath, the most diversely talented person ever to have lived, insatiably curious, and the ultimate Renaissance man. Da Vinci was a painter, engineer, inventor, mathematician, human antamist, botanist, scupturer, architect, planner, geographer, scientist, astronmer and I am probably leaving something out.

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How did so many musicians find greatness in Robert Johnson

September 22, 2009

What is more interesting and very Ideative is to listen to some of Johnson’s music and try to imagine how the great musicians listed above found the ability to transition his music into some of their greatest work.

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← Previous Entries

The Anybody's approach to creative thinking

Turning around America’s crisis of creativity

Constraints help creative students turn a Salad Spinner into a medical device

Reduce product development costs while driving your company’s innovation

Innovation Needed? … Create Valuable Ideas

Avoiding and Solving the Innovator’s Dilemma

Teach your customers well

Learning throughout life stimulates your Ideative growth

The top 25 most Ideative albums in music

Leonardo Da Vinci; Ideative genius

How did so many musicians find greatness in Robert Johnson

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