You know your company needs to be more innovative….but too often reality interferes. Innovation drives your business and it is the best defense against hungry competitors. But the valuable new ideas that fuel innovation are tough to create, especially now that the economy has cut your budgets and staff to the core; everyone is so busy fighting fires there’s little time or bandwidth left for creating Valuable Ideas.
So, what are Valuable Ideas?
Valuable Ideas: Ideas honed by the barriers and constraints of your business and your industry to survive the challenges of execution. Ideas that get implemented, because an idea that does not get implemented has no real value.
You need Valuable Ideas for solving problems, creating new offerings, and developing new business models.
The only real defense a business has against tough competition is to create more Valuable Ideas than the competition.
This is the reality at every company, in every job. Always has been, and always will be.
I train people to create ideas in environments that are less than ideal for creating ideas. In my work, I have found that there really is one principal barrier to idea creation, innovation, and problem solving. It’s not budget, lack of upper management support, lack of an innovation framework, or time for free thinking.
The barrier? Your people lack the tools for creating Valuable Ideas under the severe resource constraints and high demands of this economy.
Not everyone in your company is creative, but each person has everything they need to be Ideative. While creativity is a skill few people are born with, everybody has the Experience and Knowledge to be Ideative, the ability to proactively develop innovative, realistic, and Valuable Ideas. Your challenge as a leader is to provide the resources to enable your team to develop the breadth and depth of Experience and Knowledge vital to great innovation. And your role is give them the tools for Assembling those blocks of Experience and Knowledge into Valuable Ideas.
For more information and to explore ways to help your company develop innovative, realistic, and Valuable Ideas in this tough economic environment, contact me at: firstname.lastname@example.org.